00318nam a2200121Ia 4500003000400000005001700004008004100021020001800062040002000080100001700100245004500117260003400162OSt20240116104158.0170524s9999    xx            000 0 und d  a9788177587760  cIIMT UNIVERSITY  aPRAHALAD- CK 4aTHE FORTUNE AT THE BOTTOM OF THE PYRAMID  bSOUTH ASIA: PEARSON EDUCATION