00300nam a2200133Ia 4500003000400000005001700004008004100021020001900062040001000081100001900091245003700110260001000147260000900157OSt20240311110739.0170524s9999    xx            000 0 und d  a978-0137741755  cIIMTU  aGreen- Paul E. 0aResearch for Marketing Decisions  bP H I  c1994