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Integrated marketing communication in Advertising and Promotion (Record no. 8623)

000 -LEADER
fixed length control field	00374nam a2200145Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20240307113013.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170524s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781337282659
040 ## - CATALOGING SOURCE
Transcribing agency	IIMT UNIVERSITY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Shimp- Terence A
245 #0 - TITLE STATEMENT
Title	Integrated marketing communication in Advertising and Promotion
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Cengage
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Book Bank

Holdings
Home library	Current library	Date acquired	Barcode	Date last seen	Uniform Resource Identifier	Price effective from	Koha item type	Total Checkouts	Date last checked out
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91578	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91579	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91580	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91581	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91582	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91583	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91584	01/21/2020	MARKETING MANAGEMENT	05/31/2017	Book Bank	1	11/19/2019
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91585	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91586	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank
IIMT University Central Library Meerut	IIMT University Central Library Meerut	05/31/2017	01-B-91587	05/31/2017	MARKETING MANAGEMENT	05/31/2017	Book Bank