MARKETING MANAGEMENT (Record no. 56174)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00393nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231212072038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 221212b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-93-560-6266-5 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIMT UNIVERSITY MEERUT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | NOIDA |
| Name of publisher, distributor, etc. | PEARSON INDIA |
| Date of publication, distribution, etc. | 2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 596 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Text-Book- for 7 days |
| Edition | 16 EDITION |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| IIMT University Central Library Meerut | IIMT University Central Library Meerut | 12/12/2022 | 1050.00 | HO/IN/130 | 658.81 KOT | 01-B-138654 | 12/12/2022 | MARKETING MANAGEMENT | 12/12/2022 | Text-Book- for 7 days | |||||
| IIMT University Central Library Meerut | IIMT University Central Library Meerut | 12/12/2022 | 1050.00 | HO/IN/130 | 658.81 KOT | 01-B-138655 | 12/12/2022 | MARKETING MANAGEMENT | 12/12/2022 | Text-Book- for 7 days | |||||
| IIMT University Central Library Meerut | IIMT University Central Library Meerut | 12/12/2022 | 1050.00 | HO/IN/130 | 658.81 KOT | 01-B-138656 | 12/12/2022 | MARKETING MANAGEMENT | 12/12/2022 | Text-Book- for 7 days | |||||
| IIMT University Central Library Meerut | IIMT University Central Library Meerut | 12/12/2022 | 1050.00 | HO/IN/130 | 658.81 KOT | 01-B-138657 | 12/12/2022 | MARKETING MANAGEMENT | 12/12/2022 | Text-Book- for 7 days | |||||
| IIMT University Central Library Meerut | IIMT University Central Library Meerut | 12/12/2022 | 1050.00 | HO/IN/130 | 658.81 KOT | 01-B-138658 | 12/12/2022 | MARKETING MANAGEMENT | 12/12/2022 | Text-Book- for 7 days |
