PRINCIPLES OF MARKETING (Record no. 35367)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00241nam a2200109Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170627s9999 xx 000 0 und d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER- PHILIP |
| 245 #0 - TITLE STATEMENT | |
| Title | PRINCIPLES OF MARKETING |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | PHI |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2005 |
| 546 ## - LANGUAGE NOTE | |
| Language note | ENGLISH |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | MARKETING |
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